Okaloosa Saves rebrands as Emerald Coast Saves to reflect regional growth

September 16, 2026

FORT WALTON BEACH, Fla. – Okaloosa Saves is excited to announce that, after 23 years, it is rebranding as Emerald Coast Saves. The change comes as the organization now serves communities across Okaloosa, Walton, Santa Rosa, Escambia and neighboring counties. The new name more accurately reflects the organization's growing reach and impact throughout Northwest Florida.

Emerald Coast Saves Board Chair Laura Coale commented on the rebrand, saying, "Although our name is changing, our commitment to our members and our mission of promoting savings, building wealth and reducing debt remains the same. This change is about better representing the communities we already serve and creating opportunities to reach even more people across Northwest Florida with the tools and motivation they need to become lifelong savers."

The transition to Emerald Coast Saves will not affect memberships, services, partnerships or organizational leadership. Emerald Coast Saves members will continue to have access to the same resources and support they have come to expect.

The organization’s website is now EmeraldCoastSaves.org, and outreach materials will gradually transition to reflect the Emerald Coast Saves name. The new identity positions this local initiative for continued growth and expanded impact as it works to serve more communities throughout the region.

Coale added, "This new name reflects who we are today and where we are headed. As Emerald Coast Saves, we look forward to helping even more individuals, families and communities achieve financial success."

About Emerald Coast Saves

Okaloosa Saves Inc., doing business as Emerald Coast Saves, is a nonprofit 501(c)(3) organization established in 2003. This local initiative serves Northwest Florida by providing free financial education and encouraging individuals to build wealth and reduce debt. Emerald Coast Saves is a sister campaign to America Saves, a national program managed by the nonprofit Consumer Federation of America. Learn more at EmeraldCoastSaves.org. 

About America Saves

America Saves is a non-profit organization that uses principles of behavioral economics and social marketing to motivate, encourage and support everyday Americans to save money, reduce debt, build wealth and create better financial habits. America Saves encourages individuals and families to take the America Saves pledge, a tool that empowers them to commit to save successfully with a plan. Thousands of non-profit, government and corporate organizations partner with America Saves through local, regional, statewide and national campaigns both year-round and during America Saves Week. America Saves is an initiative of the Consumer Federation of America (CFA), a non-profit, pro-consumer organization of over 270 consumer education, advocacy and cooperative members dedicated to advancing consumer interest. Learn more at americasaves.org.